Web design built for your industry
No WordPress, no page builders — every site is hand-coded from scratch by a local Australian software engineer. Fast, sharp, and built around what actually drives enquiries in your industry, not a generic template.
Built around real trust signals
Health & Wellness
Calm, trust-building sites designed to drive online bookings.
Medical & Specialist
Premium, conversion-focused sites built around consultation bookings.
Real Estate
Bold, identity-driven brand sites for boutique agencies.
Finance & Lending
Clean, approachable sites that make complex offers feel simple.
Construction & Trades
Professional presence built to generate project enquiries.
Construction & Trades
Spec-driven catalogue sites for regional builders and remote-site suppliers.
Why hand-coded beats WordPress
Most agencies build on WordPress or a drag-and-drop builder — it's faster for them, but it means more code than your site needs, slower load times, and ongoing plugin maintenance. A hand-coded site ships exactly what it needs and nothing else, which is most of why it loads faster and ranks better.
The engineer behind these builds has spent years working at product scale on consumer-grade software — the same standards apply to every client site. That's not something most freelance web designers can offer.
Australia-wide by default
I'm based in Sydney, but almost every part of the process runs remotely: discovery call, design draft, async feedback rounds, build, and handover.
That means the same fixed-price, hand-coded build whether you are in Sydney, Canberra, Brisbane, Perth, or a regional town with no local specialist nearby.
Common questions
Straight answers before you ask for a quote.
How much does a custom website cost?
Agencies routinely charge $8,000–$15,000+ for a small business site. Mine are a fixed $3,000–$5,000 for the same hand-coded standard — the difference is overhead, not quality, since it's one engineer rather than an office full of them. You get the exact number within 48 hours, no scope creep.
How long does a website take to build?
Most projects complete in 3–6 weeks. The main variable is content — once I have copy and images, build time is usually 2–3 weeks. I'll give you a clear timeline in the quote.
Can you redesign an existing site?
Yes. Redesigns are often the best value — you already have the content and the client base, you just need a site that does them justice. I'll audit what you have and build from there.
Do you build with WordPress?
No — everything is hand-coded. That means faster load times, better Core Web Vitals scores, and nothing to update or break when a plugin releases a new version.
What industries do you work with?
Health & wellness, medical & specialist, real estate, finance & lending, construction, and professional services. Each industry has different trust signals and conversion patterns — I build to those, not to a generic template.