Dr Joseph Rizk
A premium, conversion-focused site for one of Sydney's top plastic surgeons — dark editorial design built around trust and consultation bookings.
Project notes
The brief
A specialist plastic surgery clinic in Double Bay needed a site that read as premium and trustworthy — patients researching surgery want confidence, not a generic clinic template.
The approach
Dark, editorial layout with restrained typography and full-bleed imagery — hand-coded for fast load times, with the consultation enquiry kept one click away on every page.
The result
A site that matches the standard of the practice itself, with consultation bookings as the clear, singular call to action throughout.


