Your existing site, done properly
Most small businesses don't need a brand new website — they need their existing one rebuilt properly. Faster, sharper, structured to actually rank on Google and convert the people who land on it.
Signs your site needs a rebuild
It's slow
If your site takes more than 3 seconds to load on mobile, you're losing the majority of visitors before they've seen anything. A slow site also signals to Google that the experience isn't good — which affects rankings.
It's built on WordPress (and it's showing)
WordPress with a theme and a stack of plugins is maintainable until it isn't. Plugin conflicts, security patches, and performance bloat compound over time. A hand-coded rebuild eliminates the maintenance overhead permanently.
It doesn't convert
Traffic without enquiries means something on the site is wrong — unclear messaging, poor mobile experience, no obvious next step, or content that doesn't address what the visitor actually wants to know.
It doesn't look like your business anymore
A site built three years ago might not reflect where your business is today — the services you actually offer, the clients you actually want, the standard you now operate at.
You can't update it without a developer
If changing a phone number or adding a new service requires sending an email to whoever built it, that's a problem worth solving.
Redesign vs rebuild
A redesign changes how the site looks and potentially its structure, but often keeps the underlying platform. A rebuild starts from scratch — new code, new architecture, new everything except the content and brand.
I only do rebuilds. The reason is simple: if the site's underlying platform is what's causing the problems (slow WordPress, outdated theme, plugin conflicts), redesigning the visual layer on top of it doesn't fix anything. You end up with a nicer-looking site that has the same performance and maintenance issues.
A rebuild from scratch gives you a clean slate — code that's yours, a site that's fast by default, and no legacy problems inherited from whoever built the previous version.
How a rebuild works
A short, ordered process: audit what exists, agree the scope, build clean, review, then launch.
Common questions
Straight answers before you ask for a quote.
How much does a website redesign cost?
Agencies often quote $10,000+ for a redesign. Most of mine come in between $3,000 and $7,000 depending on the number of pages and how much existing content can be reused — a fixed scope and price before I start, with no agency overhead baked in.
How long does a redesign take?
Most redesigns complete in 3–5 weeks. The main variable is content — if your existing copy can be reused with minor updates, it's faster. If it needs a full rewrite, add a week.
What happens to my existing site during the rebuild?
Your existing site stays live throughout. I build the new version separately and only switch over when you've approved it — no downtime, no risk to your current traffic.
Do you keep the same domain and URL structure?
Yes — I preserve your existing URLs where possible, and set up 301 redirects for any URLs that change. This protects any existing search engine rankings you've built up.
Can I move away from WordPress?
Yes — that's usually the point. I rebuild on a modern, hand-coded stack that doesn't require ongoing WordPress maintenance. Your content comes across; the platform bloat doesn't.